Effects of Economic crisis on Tokyo Essay Example | Topics and Well Written Essays - 3250 words

Effects of Economic crisis on Tokyo - Essay Example The world today is going through recession, and just as everything else is going global, so is the recession. A number of big-economies and states have readily declared recession officially, while an even bigger number is trying to fight it out, however, unofficially, they are under recession as well. The phenomenon is not just restricted to the west where UK has declared official recession but stands valid for other parts of the world as well, where economies as strong as Japan have declared official recession. Japan is rightly considered the second largest economy in the world, existing today, or just before the recessionary scenario. The major point is how the government plans to revive its economy. There are a number of plans being put forth as discussed in the later part of this report. The only determinant point is the fact that when these proposed plans would actually be put in to action. The urgency of this matter is a sure ground because the global financial crisis is on the rise and more and more economies are on the urge of declaring official recession. At this point in time, Tokyo needs to stand out and initiate its plan of action, because it is through this initiation only that all the suffering economies in Asia would benefit from, and ultimately lead the world out of this crisis. Following the 9/11 incident and the occurrence of ‘mad cow disease’, economists were forecasting the commencement of an intense recession in Japan. Another major reason underlying this strong forecast was the global economic downturn. Recently released surveys of future trends together with economic data recording economic performance over recent months point at least to the onset of Japan’s fourth official recession — defined as two consecutive quarters of negative growth— in the space of a decade.

Brand Management Term Paper Example | Topics and Well Written Essays - 1500 words

Brand Management - Term Paper Example Brand orientation refers to the case where a company or business organization formulates its marketing strategies based on brands. It is a company’s inclination towards the dealing with different brands as a marketing strategy (Urde 1). Brand Management: Definition and Related Concepts Brand management This refers to the analyses of all factors and aspects related to a brand and then coming up with a strategic plan to have a uniformly distributed brand. It involves the use of marketing strategies in ensuring that the users of a particular product do not shift their interest from the brand in question. Brand awareness This refers to the ability of the consumers of a particular product to identify and classify the product among other competing products and associate it with the manufacturer (Urde 10). It enables the consumer to know what the brand has that can make it more preferable to the others. It is important for the management to ensure that awareness is carried out concerning the company’s product since no customer will buy a product he does not understand. Brand valuation This is the establishment of the financial value of a brand. Brand valuation has important applications both in strategic brand management and in financial transaction. In the former case, brand valuation ‘focuses mainly on internal audiences by providing tools and processes to manage and increase the economic value of brands’ (Brand Valuation 10).