What are Subcultures - 1788 Words

Introduction Subcultures are smaller groups of a larger culture that have similar and unique values but also possess some differences to the common culture. There are many different subcultures such as social class, age cohorts, gender, and religious subculture. Nowadays, subcultures are becoming important to brands because it leads to a better orientation to market a product or service. This assignment will focus on the age cohorts’ subculture, namely Generation Y. Surprisingly, â€Å"Millennials has 21% of consumer discretionary purchases, which is estimated over a trillion dollars in direct buying power and a huge influence on older generations† (Milleniall Marketing, 2014). It is the generation of people born during the 1980s and early†¦show more content†¦The use of emotion in this ad conveyed the positive emotion and appealed to excitement and joy of Generation Y. By doing so, Rexona struck a strong chord with the members of Generation Y who do not dare to do more du e to lack confident about their body. When using Rexona, they can do whatever they want, not paying attention to others. Interestingly, the ad has excellent results. The emotion in the ad transferred to the brand, which leads to brand perception. Moreover, it also enhanced Rexona’s image and generated memorability to the customers. 3. Discuss the linkages between brand attributes, consequences of using the brand and the values that characterise members of the subculture. A means-end chain is a helpful framework in order for the brand to communicate more effectively with customers. The means-end chaining includes three major components: brand attributes the consequences of using the brand and customers’ terminal values (Chitty, Barker Shimp, 2012). In the case of Rexona, there are many attributes relating to Generation Y’s terminal value. Two first attributes are the protection against odour and the protection against wetness, which leads them to be more confident. Body odour and underarm sweating are never pleasant, especially to Millenials who are physically active. Moreover, the body odour and excessive wetness affect negatively Generation Y’s daily activities. It makes them get an inferiority complex and becomeShow MoreRelatedPolitical Continuities Of The State Of Texas1040 Words   |  5 Pages2306-212 23 April 2017 Political Subcultures Residing in Texas In the United States, there are 3 different political subcultures. These three different political subcultures that make the United States what it is are the individualistic, moralistic and the traditionalistic subcultures. In the great state of Texas, the most common political subculture would have to be a mix between the traditionalistic and the individualistic subculture. In the individualistic subculture, there are many ways that it canRead MoreSubcultures And Its Influence On Contemporary Society1562 Words   |  7 PagesHistorically, subcultures found its definition originating in the early 1800s, with examples such as bohemia and another example(ref). Whether subcultures still have an identifiable existence in today’s contemporary society is contentious pertaining to its difficulty in actual measurement. It is important to look from a historical perspective at the features that define a subculture, and gives it the unique identity that constitutes some discernible traits that differ from conventional society. ThisRead MoreSubculture Analysis Essay example1142 Words   |  5 Pagesï » ¿Description of a Subculture: Gymnastics Competitive Team Culture is the ways of thinking, acting and the material objects that form a people’s way of life. Within each culture there are many subcultures, which are cultural groups within a larger culture with similar beliefs. Many times, the subculture a person belongs to provide him/her with a sense of identity and belonging. Subcultures are characterized by their origin and the characteristics that define it. While growing up I belonged to manyRead MoreBennett And Maffesoli s Theory Of The Blurring Of Divisional Lines1413 Words   |  6 PagesA contemporary example which can be used to illustrate the point of Bennett and Maffesoli’s theory of the blurring of divisional lines, which makes subculture tricky to identify the ‘Fabulus of Unicorns’ (VICE 2015). The polyamorous group are arguably an appropriation of the ‘furries’ subculture, and the imagery has already been part of alternative culture and appropriated into mainstream festival wear for so me time. They actively differentiate themselves from the ‘normals’ with fulltime use of glitterRead MoreSubculture And Its Impact On Society1426 Words   |  6 Pages Subculture refers to a minority of individuals who adhere to different rules, dress codes and lifestyle choices from mainstream culture. Throughout this essay the traditional definitions of subcultures, that mainly concentrate on class and style as their main features, will be looked at and explained. It will then be demonstrated how these ways of thinking are no longer relevant to the 21st century therefore the term subculture needs to be rethought for it to be an applicable category in theRead MoreVolleyball as a Subculture1650 Words   |  7 PagesSociety â€Å"Dig† Volleyball as a Subculture? I. Introduction The individuality within diverse subcultures has given so much to society already. Subcultures such as volleyball have been given a chance to grow in our society and spread to other cultures connecting nations across the globe. It takes time for a subculture to be accepted by our society today. Once it is accepted, membership in subculture grows as more people feel comfortable joining a mainstream subculture such as volleyball. However,Read MoreSubculture : A Cultural Group Within A Larger Culture1384 Words   |  6 PagesOxford Dictionary defines a subculture as a â€Å"cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture† (Oxford Dictionaries). We are all part of a subculture at some point in our lives whether it is when we were at school, university or at work, we have or will be involved in a â€Å"subculture† that gives us a sense of belonging and allows us to express our personalities through different means. The importance of one’s clothing, views orRead MoreInfluence Of The Lolita Subculture1360 Words   |  6 PagesMy passion for Japanese culture is what sparked my interest in the Lolita subculture. Despite how cute, fun, an accepting popular Japanese culture appeared, I have always viewed Lolitas as uptight, and rude. Lolitas always appeared to me to be people who saw the world through a Victorian perspective . It was not until I considered researching the subculture that I found out that Lolita fashion had nothing to do with looking and or acting Victorian, but instead expressed an individual purpose in theRead MoreThe Theories Of Crime And Criminal Behavior1493 Words   |  6 Pagesthe persons perceptions of what they would classify as ‘crime’ and what is regarded as criminal behaviour (crime and criminology). There is also no straightforward way of explaining what criminal behaviour is, as it can be something that breaks the law. However, there may be many reasons or circumstances for this action, which take a criminal act and decriminalises it. One of the three criminological theories that will be discussed and explored is Subcultures. Subcultures emerge as a means of solvingRead MoreCompare and Contrast the Subcultures of Hip Hop and Punk903 Words   |  4 PagesCompare and Contrast of Subcultures: Hip Hop and Punk South University Online Compare and Contrast of Subcultures: Hip Hop and Punk Differences in beliefs and values from what the â€Å"norm† considers the right way makes you a subculture, but what makes them unique are the instruments they use to make their voice heard. While most people have taken for granted their language, beliefs and values there are some who within their subculture use their music to escape forms of oppression and lack of freedom

Symptoms And Symptoms Of Schizophrenia - 1430 Words

Introduction Schizophrenia is very complex and â€Å"startling disorder characterized by a broad range of cognitive and emotional dysfunctions† (Barlow Durand, 2015, p. 477). It can greatly impact a person’s life in a negative manner: affecting physical, emotional, relational, and occupational health. The National Institute of Mental Health defines schizophrenia as a â€Å"chronic and severe disorder that affects how a person, think, feels, and acts† (National Institute of Mental Health, n.d., para. 1). It is believed to be caused by an excess of the neurotransmitter dopamine (Brisch, Saniotis, Wolf, Bielau, Bernstein, Steiner, †¦, Gos, 2014). Symptomology and Diagnosis The American Psychiatric Association gives five main symptoms of schizophrenia: delusions, hallucinations, disorganized speech, disorganized or catatonic behavior, and negative symptoms (5th ed.; DSM-5; American Psychiatric Association [APA], 2013). Since the presentation of schizophrenia varies from person to person, only two out of these five symptoms need to be present in order to get a diagnosis. There are three categories of symptoms that accompany schizophrenia: positive, negative, and cognitive (Carlson, 2013). The five symptoms above all fit within these three categories. Positive symptoms occur when something abnormal is present, negative symptoms occur when something normal is absent, and cognitive symptoms occur when something is abnormally cognitively. When one has schizophrenia, the symptoms appear asShow MoreRelatedSymptoms And Symptoms Of Schizophrenia1176 Words   |  5 Pages Symptoms The symptoms of schizophrenia are wide and varied, typically falling into three main categories, positive symptoms, negative symptoms, and cognitive symptoms. Each of these symptom types affect the patient in different ways, and in different degrees of severity. The symptoms may range from mildly irritating, to severe and debilitating. Positive symptoms are behaviors not normally seen in healthy people. Negative symptoms are behaviors that are usually exhibited in healthy people but areRead MoreSymptoms And Symptoms Of Schizophrenia1671 Words   |  7 Pages Schizophrenia is defined many ways, but each definition of this disorder is correct. No two individuals will have the exact same symptoms of schizophrenia. The word schizophrenia comes from the Greek words that mean â€Å"split mind†. This disorder can lead to many other problems throughout a person’s lifetime. There are many different symptoms that can help with a diagnosis of schizophrenia, but each of the sym ptoms can also be contributed to other disorders. The symptoms of schizophrenia appearRead MoreSymptoms And Symptoms Of Schizophrenia904 Words   |  4 Pagessigns symptoms observed. Some of the disorders are caused by different factors and reveal divergent signs and symptoms which are depended on the field of the body infected. This paper purposes at critically evaluating and analyzing psychological disorder referred to as schizophrenia by demonstrating its symptoms and their occurrences. It will discuss the causes of this type of psychological disorder and possible diagnostic together treatments mechanisms of this kind of disease. Schizophrenia is aRead MoreSymptoms And Symptoms Of Schizophrenia1077 Words   |  5 PagesIntroduction Schizophrenias is a serious mental illness characterized by incoherent or illogical thoughts, bizarre behavior and speech, and delusions or hallucinations, such as hearing voices (APA,2015). I choose to touch on the topic of schizophrenia because I always been interested the topic itself. The one thing I wondered is if there are different stages of schizophrenia and why it may be hard to diagnose. Schizophrenia is a mental disease that’s very hard to pinpoint in a person, whichRead MoreSymptoms And Symptoms Of Schizophrenia1210 Words   |  5 PagesIntroduction Schizophrenia Symptoms. Schizophrenia is a chronic and severe mental disorder which is characterized by an inability to distinguish what is real and subsequent abnormal behavior. Literally translating from the Greek skhizein and phrÄ“n meaning ‘split-mind’, schizophrenia is characterized by both positive symptoms, e.g. hallucinations, delusions, and disorganized thinking, and also negative symptoms, e.g. apathy, Anhedonia, and deficits in executive functioning. The Diagnostic and StatisticalRead MoreSymptoms And Symptoms Of Schizophrenia1153 Words   |  5 Pages 1 / 3 Cindy Tien 3-18-15 Per.6 Schizophrenia What is Schizophrenia? Can you imagine living day by day having to hear and see things that nobody else could? You feel alone, lost and different amongst other normal people. Believe it or not, approximately twenty five million people in America have been impacted by this disease called schizophrenia. What is schizophrenia? Schizophrenia is mental disorder distinguished by disturbances within thought patterns, attention, and emotions. UnfortunatelyRead MoreSymptoms And Symptoms Of Schizophrenia1569 Words   |  7 Pagesmental health professionals, Jaime was confirmed to have paranoid schizophrenia. Jaime was immediately put on antipsychotic medication, and after about 3 months of taking that medication, he started attending psychological treatment. He has been continuing with both procedures for about a year. Today, his medication dose has lowered and he has shown much improvement compared to when he first was diagnosed. Introduction Positive symptoms are behaviors that aren t seen in healthy people, people whoRead MoreSymptoms And Symptoms Of Schizophrenia Essay858 Words   |  4 PagesSchizophrenia Over 2 million Americans suffer with schizophrenia each day. A vast majority of people diagnosed with schizophrenia suffer from hallucinations, delusions, paranoia, and disorganized speech. Hallucinations are sensory experiences in the absence of external stimulation; therefore, people with schizophrenia may see people or things that are not really there and may even hold conversions or have relationships with these â€Å"people†. Delusions are false beliefs about reality. Someone withRead MoreSymptoms And Symptoms Of Schizophrenia1049 Words   |  5 Pages The Effects of Schizophrenia Madison M. Sulak Dr. Linstrum PSYCH 2301 East Texas Baptist University Fall 2015 Pg. 1 A brain disorder can be triggered by multiple different things such as a stroke, abnormal growths, any type of viral infection, or cancer. There are countless types of brain disorders that people are diagnosed with daily. According to the National Institute of Mental Health, â€Å"Schizophrenia is a chronic, severe, and disabling brain disorder that has affected peopleRead MoreSymptoms And Symptoms Of Schizophrenia899 Words   |  4 PagesSchizophrenia What is Schizophrenia? Schizophrenia is defined as a psychotic disorder that strikes about one percent of the world population. It is a disease that makes it difficult for a person to think logically, to tell the difference between real and unreal experiences like hallucinations, delusions, hearing voices, and paranoia. It surfaces more frequently during a person’s late teens to early twenties, and it has the potential to destroy the lives of the people who are unfortunate enough to

Stefan’s Diaries Bloodlust Chapter 13 Free Essays

Damon. Death. The words swam in my mind as I tried to make sense of what I was seeing. We will write a custom essay sample on Stefan’s Diaries: Bloodlust Chapter 13 or any similar topic only for you Order Now Damon was alive. But who knew for how long? If he had been captured, he was undoubtedly weak. How could he face a ravenous beast in a battle and survive? Anger tore through my body, along with the familiar ache of my fangs elongating. I ripped down the sign with a snarl. â€Å"What is it?† she hissed, her own fangs bared. I held up the paper. â€Å"My brother,† I said, staring without comprehension at the poster. The picture made him look like a monster. My eye twitched. â€Å"The battle is in two days.† Lexi nodded, taking in the portrait. â€Å"Gallagher found him,† she said, almost to herself. I shook my head, not understanding what she meant. She sighed. â€Å"Big businessman. He owns a lot of places in town, including a two-bit circus and freak show. Always looking for curiosities to display, and people always seem to find the money to attend. Your brother–â€Å" â€Å"Damon,† I said, cutting her off. â€Å"His name is Damon.† â€Å"Damon,† Lexi said gently, tracing the image with her fingers. â€Å"He doesnt deserve this,† I said, almost to myself. â€Å"I need to help him. But † I trailed off. But what? How could I possibly save him? â€Å"Well need to find him,† Lexi decided. She brushed leaves and dirt from the back of her pants. â€Å"Do you trust me?† Did I have a choice? My hunger forgotten, I followed her through the forest and back to the wide, silent streets of the city. â€Å"Gallagher lives somewhere in the Garden District with all the other nouveaux riches. On Laurel Street, I think,† Lexi murmured as we wove our way to the center of town. â€Å"This has happened before, soon after Gallagher arrived in New Orleans five years ago.† â€Å"What happened?† I asked, following closely behind her in the shadows. â€Å"He found a vampire. Hes good at finding us. Or maybe were good at finding him. But the other vampire wasnt part of my family. And † She stopped suddenly. â€Å"What happened to him?† But Lexi merely shook her head. Wed arrived at the Garden District, where the streets were wide and the lawns hugging the sherbet-colored Victorian houses were lush and expansive. â€Å"Here.† She stopped at a pistachio-hued mansion enclosed by an open wrought-iron fence. Magnolias and calla lilies spilled over the gate, and the air smelled like mint. Just beyond, I could see an enormous herb garden that took up a fifth of the property. I recoiled as we walked closer, as the garden grew a generous amount of vervain. Lexi wrinkled her nose. â€Å"He knows all the tricks,† she said wryly. We pushed open the gate, our footsteps barely crunching the gravel on the path that circled the house. Cicadas buzzed in the sycamore trees above us, and I could hear horses pacing in the stable. And then I heard a low moan. â€Å"Hes out back,† I said. Lexi gazed up at the sky. Orange streaks were starting to peek above the horizon; it was about an hour until day broke. â€Å"Its too close to dawn,† Lexi said. â€Å"I didnt realize how late it is. I have to go.† I looked at her sharply. â€Å"Im not protected.† Her fingers fluttered to my ring, and I glanced down self-consciously. The lapus lazuli adornment had become so much a part of me, Id forgotten that it made me different from other vampires, made me able to walk in the daylight. Katherine had arranged for both Damon and me to have this protection. â€Å"Well come back tomorrow. The others can help us then,† Lexi insisted. I shook my head. â€Å"I cant leave him.† Birds chirped in the trees above us, and from somewhere nearby came the sound of glass shattering. The orange streaks in the sky grew fatter, brighter. â€Å"I understand,† Lexi said finally. â€Å"Be safe. Dont play the hero.† I nodded, scanning the grounds for any guards or animals lying in wait to attack. When I looked up, Lexi was gone and I was alone. Stealing quickly to the back of the house, I made my way toward the whitewashed stable. Horses pawed the ground nervously, obviously sensing my presence. The stable doors were padlocked with an iron bolt. I grabbed the chain, testing it. Even though Id barely fed since the previous evening, it would be easy enough to rend the chains with my bare hands. But something stopped me.Don’t play the hero.Lexis words echoed in my mind. She had become my guide during the past couple of days, and I knew it was in my best interest to listen to her. Better not to leave any evidence of an intruder, better to get the lay of the land before doing anything rash. I released the chain, and it fell back against the door with a loud clanking sound. A horse whinnied. I walked to the other side of the stable, where a dusty window was open a crack. â€Å"Brother?† I whispered hoarsely through the window. The cloying scent of vervain was everywhere, making me woozy and nauseated. In the corner, a filthy figure struggled to sit up. Damon. His hands and feet were bound with chains, and his skin was covered in angry red welts. The chains must have been soaked in vervain. I winced in sympathy. Damons eyes locked on mine. â€Å"You found me,† he said, no emotion in his face. â€Å"Are you happy to see that Im close to death, brother?† â€Å"Im here to save you,† I said simply. The horses were kicking up the sawdust around their feet in agitation; I didnt have much time before someone in the house heard the disturbance. Damon shrugged, an effort that clearly took all his energy. His eyes were bloodshot and glassy. A large cut lined his forehead, slicing into his eyebrow. He looked awful and emaciated; it was clear he hadnt eaten in days. I glanced around, hoping I could find something–a squirrel, a rabbit, a chipmunk–to kill and toss to him, but there was nothing. â€Å"So the cold-blooded killer is going to save me.† Damon attempted a wan smile. He leaned back against the wall, his chains rattling. â€Å"Yes, we have to–â€Å" Suddenly, I heard the sound of a door slamming, then a dog barking. I whirled around toward the main house. â€Å"What do you think youre doing?† a voice yelled out. And I stood, my hands raised to the sky, unsure of who–or what–had found me this time. How to cite Stefan’s Diaries: Bloodlust Chapter 13, Essay examples